Industry:
Fasion Design
Client:
Self Project
Year:
2022
Fashion Design
About
I want to kick things off by giving you a bit of background context to - Why I do, what I do?!
Exactly 4 years have passed since I decided to start learning 3D-Design tools! It's crazy to look back and see how monumental this step was for me - It completely changed my life & creative career! Over the past years, my work has evolved around a simple work ethic - Explore, Analyze, Define, Improve, Repeat. I created this process with one goal in mind - To master 3D-Design tools and mix all of my learnings with my previous background as a Sportswear designer. No matter how much has been already done over these years - I can admit that I am still a student! Always learning, always searching for the next cool thing. This project is a culmination of all my previous digital experiments and concept ideas.
As I mentioned in my previous post - I decided to do this passion project because of my love and admiration for the Porsche racing series "ROAD TO LE MANS" with Michael Fassbender. After a deep research of racing history and the evolution of racing- gear - I decided to focus on "Racing inspired streetwear collection". Pieces that are made for everyday use with distinctive sportswear aesthetics. These designs have been built from the ground up, with a focus on blending sports PERFORMANCE, PURPOSE & UTILITY. White color represents purity & simplicity - A symbolic representation of a new beginnings.
In the next posts, I will dive deeper into this project by analyzing individual designs and some of the key ingredients of this project :)
Challenge
The main challenge was to create mockups that would be not only visually appealing but also user-friendly and adaptable for various graphic styles. Each mockup needed to look realistic, accurately displaying designs without distortion or loss of quality. Perfecting light and screen reflections, so they enhanced rather than obscured the displayed content, was also essential. Creating an intuitive, easy-to-use system for users to customize their mockups was a core focus throughout the project.
